Where has the time gone? For the last 3 years, we have enjoyed a beautiful view of the West Bottoms from the historic Livestock Exchange building. Surrounded by small businesses in the form of restaurants, law & technology firms, artists, you name it – we have undoubtedly grown fond of and thrived in this atmosphere. […]
For the fourth year in a row, SmartAsset’s annual study on the best cities for women in tech has ranked Kansas City as #2 right behind Washington, D.C., that’s exciting news! This annual study focuses on data from four different factors; gender pay gap, income after housing costs, women’s representation in the workforce, and percent […]
There are quite a few free tools that can help you run your business, but not everything free is necessarily good. We know starting off as a small business can feel a bit overwhelming, it can even be difficult sometimes to feel like a business. On top of that, there are the added pressures of managing […]
Did you know, damage costs due to cyber crime are expected to reach $6 trillion a year by 2021? That’s an absurd figure for an issue that is still flying under the radar for some. On the other hand, many companies are beginning to realize they need to be proactive when it comes to cybersecurity. […]
There are rules of etiquette in business, in personal relationships and with social media relationships. Social media takes time and should be approached like any other relationship. Get to know your audience, interact with them and give them something before you try to sell to them. Trying to sell yourself in every Facebook post will […]
Quantity is important but quality matters more. It matters to your social media followers and it matters to Facebook. Your Facebook page is a direct line of communication to your fans. It helps build a relationship with them and creates an online community based on similar goals and interests. Increasing your organic reach is about […]
The time really does matter! Before you post your photo to Instagram, there are two things to keep in mind: your audience’s time zone and what time they’re most often checking Instagram. Most users login in the morning, and in the evening, on their way home from work or school. Choosing the right time to […]
Social media generates a huge amount of data about your customers in real time. Everyday there are over 500 million tweets, 4.5 billion Likes on Facebook, 95 million photos and videos uploaded to Instagram and 2 millions shopping pins saved daily to Pinterest. That’s a lot of social going on with potential customers! That data […]
Did you know by encouraging Facebook Check-Ins you could increase your organic reach by up to 35%? If your brand has a physical location, this could be just what you need to jumpstart engagement! When customers check-in on Facebook, it creates a kind of word-of-mouth advertising that gets rewarded by Facebook. Because of the updated […]
Did you know you can create a Facebook post that will compel your audience to engage? These type of posts are called, “Call to Action” posts. These posts instill psychological nudges that helps you drive your audience to respond the way you want them to. Your audience will respond better when they are given specifics […]