Social media generates a huge amount of data about your customers in real time. Everyday there are over 500 million tweets, 4.5 billion Likes on Facebook, 95 million photos and videos uploaded to Instagram and 2 millions shopping pins saved daily to Pinterest. That’s a lot of social going on with potential customers!
That data consists of who they are, what they like, and how they feel about your brand.
Some of the benefits of a strong Social Media Strategy include:
- Gaining valuable customer insights
- Increasing brand awareness and loyalty
- Target demographics with ads showing real-time results
- Provide a rich customer experience
- Increase web traffic and search ranking
- Share content faster and easier
- Build relationships
Through social listening, you can gather relevant customer data and use that information to make smart business decisions. By knowing your customers better and building relationships around your online community, you provide a rich customer experience for them that helps to increase your brand’s awareness and creates loyalty. It’s a win, win!
Call or email us if you need help with your Social Media marketing on Facebook, Instagram, Twitter, LinkedIn or Snapchat. We would love to help!