Twitter currently has over 328 million monthly active users worldwide. 66% of those users have discovered a new small or medium-sized business because of Twitter, 94% of those followers plan to purchase from the SMB’s they follow and 69% of those users purchased from an SMB because of something they saw on Twitter. With hundreds of millions of users and over 500 million tweets being sent each day, Twitter offers a powerful opportunity for people to reach a global audience.
First, we recommend creating a Twitter content strategy based on your target demographic. Focus on creating a regular cadence of content that’s relevant to your target audience and authentic to your business. Create short tweets that spark conversations and keep your audience engaged. Use bold images, video or gifs in your tweets to add a touch of personality. People are three times more likely to engage with Tweets that contain videos and photos. This authenticity can lead to higher Tweet engagement rates which will get your brand noticed. Use relevant hashtags to help expand your reach and tap into relevant conversations. Focus on keywords that are relevant to your business, your product or to an event in your area. Be creative and test the waters by joining online conversations within your industry!
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