Pinterest boasts 150 million monthly active users, with more than 50 billion pins on more than 1 billion boards. Currently, over 2 million users save shopping pins on boards daily. 72% of Pinners use Pinterest to decide what to buy online while 87% of Pinners have purchased a product because of what they see on Pinterest. It has quickly become a powerhouse with over 5% of all referral traffic to websites coming from Pinterest.
Pinterest’s median user is 40, however the majority of active pinners are below 40. 81% of users are women and Millennials purportedly spend as much time on Pinterest as they do Instagram. The power behind it comes from the shareable content that is created between users and brands. A pin is 100 times more spreadable than your average tweet and that pin can drive up to 2 page visits and 6 pageviews. Even better, the life of a pin is one week! Compare that to 24 minutes for Twitter and 90 minutes for Facebook. Check it out and give it a try!
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