What kind of Facebook posts see triple the engagement and 1200% more shares than text or image posts combined?

Facebook video triples engagement.

In March of 2016, Facebook began implementing 3 key algorithm changes that drastically affected how and if your posts were seen. The changes included a focus on live videos, penalizing pages that shared click-bait and giving priority to posts by friends and family. After posts by friends and family, the algorithm gives priority to posts that inform, then entertain and then ones that share authentic communication.

As a business, it can be hard to get your posts seen by your audience if you aren’t aware of the changes made by Facebook. It is more important than ever to focus on content that really speaks to your audience. Posts that inform, educate and entertain will get you noticed more than selling yourself in every post. By using the live video feature, your posts will communicate authenticity and will connect more with your audience. Live video streaming can also be a fun and engaging way to connect with your followers and grow your audience. But be careful, as soon as you click “Go Live” you only get a 3 second countdown before your video is streaming on your News Feed.

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