Snapchat is a great way to introduce your brand to a new audience. Snapchat boasts over 300 million active monthly users, with 71% of those under 34 years of age and roughly 70% female. If you are trying to target Millennials, this social network might be your best bet.
Snapchat can give your brand an advantage in that you can: document your company’s day-to-day operations with behind the scenes stories, upload content regularly without annoying your followers, interact easily with the app’s messaging feature or return photo snaps. This social network gives you a unique opportunity to create and share genuine content that makes your brand more interesting and more transparent. By creating more genuine content, you can start to build a relationship with a new, loyal audience.