Did you know installing rich pins on your Pinterest business page can be one of the best things you can do to improve the success of your campaigns? These dynamic pins automatically pull relevant information from your site and update your pins in real time. They place extra information directly on the pin itself, so users can view this snippet of info before they even click to your site.
OnPinterest offers four different types of rich pins, all designed to serve different objectives. They include:
- App Pins - encourages users to download your app
- Article Pins - includes headline, story description author name and publisher
- Product Pins - features automatically-updated information on pricing, availability, and where to buy the product
- Recipe Pins - showcases information on ingredients, serving info, and cooking time
Because Rich Pins use real time data (using meta tags) they are useful for converting users into customers with reliable, up-to-date and relevant dynamic content. Plus, it doesn’t require any extra work or updates from the brand. As sales and information is added to the product meta tags on your website, they are also automatically added and removed from your Rich Pin data. Setup takes a bit of time, but it’s worth the investment!
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