While Facebook has seen a decrease in reach on posts using hashtags, Instagram’s reach has only increased. By using the right hashtags, you can expose your image (and brand) to a larger, more targeted audience and best of all, Instagram users love searching through hashtags! In fact, a TrackMaven study discovered that interactions are highest on Instagram posts with 11+ hashtags. Hashtags could very well be your best bet for growing your following quickly.
A great way to test out your hashtags and improve your hashtag game is to add a couple relevant and obvious hashtags to your post and then search those to see what others are doing as well. If you find some relevant tags, just edit your original post and add them too. Whatever your approach, be creative and have fun!
Call or email us if you need help with your Social Media marketing on Facebook, Instagram, Twitter, LinkedIn or Snapchat. We would love to help!