It can be extremely difficult to identify your competitor’s exact customers to try and win them over but with Snapchat, you can get your brand’s logo or product in front of those exact customers without ever leaving your store. Snapchat is more widely used among millennials, so if this is your target audience or one you want to attract, this could be a good place to start.
Once you have identified your competitor’s location and created your brand’s geo-filter, set the filter to run at your competitor’s physical location. This can run between 24 hours and 30 days and will show up as a Snapchat filter for anyone who uses the social network in that geographic location. It is a great way to get your brand in front of your competitor’s customers!
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