It's true! The type of post you share can have a huge impact on your organic reach and engagement. There are 4 basic types of posts and your reach from each can vary depending on your industry, fans and strategy. What works well for one business may not work well for another.
Status Post - Text only post. Keep these short, sweet and relevant. Use the FB Feeling/Activity option to convey more emotion such as choosing “Celebrating” and “Summer” with your text.
Link Post - Sharing a link to a website is great if you are sharing content that benefits your audience. This kind of post works really well for certain industries and is a great way to educate your audience.
Photo Post - Use inspiring visual graphics with quotes to capture the attention of your audience. These posts can be motivational quotes or even live action shots during an event. Facebook reports that photos receive 53% more likes and 84% more link clicks than average link posts.
Video / Live Video post - These type of posts can give your audience a glimpse of who you are and what your business is all about. It is a great way to share genuine content that will connect with your audience. It is currently the most sought after marketing tool these days, with at least 3 billion video views a day on Facebook! And, according to a study conducted by Socialbakers, native Facebook videos get more reach than any other type of post. That's a 135% increase in organic reach, on average, when you post a video instead of a photo.
No matter what kind of content you share, make sure it is genuine and appropriate for your audience.
Call or email us if you need help with your Social Media marketing on Facebook, Instagram, Twitter, LinkedIn or Snapchat. We would love to help!